Comviva Introduces 5G-Compliant AdriN Platform

Comviva, the global leader in customer experience and data monetization solutions, recently announced the launch of its 5G Driven Network Platform enabled App, DriN to deliver a unifiedexperience, simplified and secure access to the B2B2X value chain of Digital Service Providers, Enterprises, Hyperscalers, application developers and the smart device ecosystem.

The Comviva AdriN platform has dynamic features that allow you to understand the behavior of connected devices in real time. This allows the platform to orchestrate and deliver personalized, intent-driven experiences in a secure and controlled environment, independent of the underlying experience providers – DSPs, Enterprises and Hyperscalers.

Excited by this development, Comviva CEO Manoranjan (Mao) Mohapatra said “At Comviva, we prioritize creating unique experiences so our customers’ end users remain relevant. Our commitment to deeper customer engagement and meaningful investments led to the development of AdriN, a platform that simplifies the user experience in the untapped B2B2X segment. With new models of engagement centered on ARR and Network-as-a-Service, AdriN is positioned to become a critical contributor to the growth of first line of any experience provider. “

AdriN simplifies the process of capturing and understanding the intentions of end customers of companies and digital service providers. It offers an easy-to-use interface that provides a reliable and secure service experience. Using AdriN, intents are captured and processed through machine learning applications on multiple devices, which in turn creates a real-time catalog of services. This allows networks and infrastructures to specifically respond to changing intents.

This creates a lucrative monetization opportunity for B2B2X value chain custodians by adopting ARR models such as Network-as-a-Service. The monetization opportunity is highly attributable to intents captured from end-consumer devices or machines or interface through their simple native language. AdriN effectively processes and translates this intent into open call templates and open APIs that integrate seamlessly into the ecosystem. This orchestration results in a personalized experience for the consumer, without the need to worry about the gatekeepers of the network they are connected to, be it the G network or other networks.

Speaking at the launch, Swapnil Shah, Vice President, 5G and Edge Business Group at Comviva , said: “AdriN has received strong validation in recent times from niche ecosystem players such as digital service providers, enterprises and hyperscalers. growing popularity of AI-based operations, ML-driven devices and application developer communities, AdriN is poised to make a distinct impact on the B2X and B2B2X value chains for years to come. The collaborative efforts of CAMARA, 5G PPP, ORAN, TIP, 5G ACIA, GSMA Op, ETSI, 3GPP, VEPP and DSPs have also contributed to democratizing organic networks for developers, while government-driven initiatives have paved the way for an intention-driven future.”