EyeKandy announces its MetaStore Services to enable Retailers and Brands

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Eyekandy, the provider of augmented reality (AR) services for the commerce sector, today announced its MetaStore service for retailers and brands.

The service enables retailers and brands to easily deploy custom storefronts and sales campaigns in the Metaverse, and subsequently promote or sell digital goods such as non-fungible tokens (NFTs). For the marketing community that doesn’t know much about the Metaverse and how to use it for maximum benefit, Metaverse projects can consume a lot of cost and effort. Eyekandy is a one-stop-shop for retailers and brands to test and understand everything in the Metaverse, helping them successfully enter the Metaverse without knowing the details.

Richard Clarke, Head of Metaverse and NFTs at Eyekandy, added: “Successfully entering the Metaverse is a complex project involving multiple layers. It’s a new frontier technology, as well as sales and marketing channels – we are representing brands across the board. Learning and experimenting with retail partners to free them from related work. There are multiple metaverses, and there are many ways to enter. Building 3D assets, NFTs, buying digital properties, community management, content control, and The fusion of digital and real-world goods, etc., requires careful thinking, planning, and execution. Brands and retailers need our support. We have a long-term deep accumulation in 3D and AR production and collaboration, and the launch of new brands is a company The business development is a logical move.”

“ Eyekandy is the one-stop-shop for retailers and brands who want to experiment with the metaverse, but don’t want to spend a lot of budget or effort .”

Metaverse is a network of 3D virtual worlds focused on social interconnection. Since Facebook announced its rebrand to Meta in October last year, the Metaverse has captured the attention of major global brands. In the past three months alone, brands like Nike, Samsung, Ralph Lauren, and many others have launched Metaverse projects to sell digital goods.

Scott Lester, the founder of Eyekandy, commented: “We’ve always had the vision when we started the company: to use augmented reality to change the way the world shopped. That vision has now been escalated to: make a real difference in the world we shop for. EyeKandy has Having invested in digital properties in the Metaverse, our ‘metasore. x’ and ‘brandstore. x’ Metaverse outlets will allow our partners to join us in a quick and easy way of doing this new digital frontier in the Metaverse Participate and experiment. Brands need to keep up with the new generation of shoppers who have entered the metaverse, where they shop and source.”

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