Lucid Group, Inc., which sets new standards with the longest-range, fastest-charging electric car on the market, recently announced the opening of its new location European sales outlet in Oslo, Norway. The one in Oslo is the fourth point of sale in Europe and will open its doors to the public on Saturday, March 4. The studio opening will be attended by the newly appointed CEO of Lucid Europe, Michael van de Sande.
Lucid announced the opening of its newest European retail location in Oslo, Norway, which will open to the public on Saturday, March 4, and marks the company’s fourth retail space in Europe.
Lucid’s Oslo Studio represents its first retail location in the Nordics, with the space located in the heart of the city on Karl Johans gate 16C. This milestone marks another step towards the company’s mission to inspire the adoption of sustainable energy on a global scale.
The Oslo studio is Lucid’s first in the Nordic countries and is located in the heart of the city at Karl Johans gate 16C. This milestone marks another step in the company’s mission to inspire the adoption of sustainable energy on a global scale.
“We are delighted to open this new studio in Oslo, Norway, a country at the forefront of electric vehicle adoption and charging infrastructure,” explained Michael van der Sande, CEO of Lucid Europe. We are confident that Norwegian customers will appreciate the exceptional range, unique design, incredible interior space and benchmark charging times offered by the Lucid Air range.”
EV and sports sedan enthusiasts in the area are invited to visit the Lucid Studio on Saturday, March 4 starting at 10:30am for the grand opening. Interested parties can contact the Lucid headquarters in Oslo to book a test drive of the Lucid Air.
Each Lucid Studio offers a digitally oriented luxury experience tailored to each client’s preferences, whether visiting in person, consulting fully online, or a combination of both. Lucid Studios allow customers to experience the brand and learn about its products in locations that highlight the company’s unique design aesthetic. Visitors who step inside the Lucid Studios will get a glimpse of how the company draws its inspiration from the beauty, innovation and diversity of its home state of California.
Europe Leadership Update
In addition to the upcoming studio opening, Lucid has announced the appointment of Michael van der Sande as the new General Manager for Europe, reporting directly to Peter Rawlinson, Lucid’s CEO and CTO.
With more than 30 years of experience in the high-performance and luxury automotive industry, van der Sande brings a wealth of knowledge and experience to his new role. He will work in Amsterdam, at Lucid’s European headquarters.
Van der Sande stated: “Having followed the development of Lucid over the years, I am confident that the Lucid Air is the best electric car on the market today. I am delighted to be joining Lucid and look forward to working with the team further. both sides of the Atlantic to bring our cutting-edge electric cars to customers across Europe.”
Prior to joining Lucid, Michael was General Manager of Specialty Vehicle Operations for Jaguar Land Rover and held other management roles including Senior Vice President and General Manager of Alpine Cars, Commercial Director of Aston Martin and Senior Vice President of Global Sales, Marketing and Services. from Tesla. Michael has an MBA from Nyenrode Business University.