Instagram API Integration for SaaS: Simplify Messaging, Posting & Outreach
Integrating Instagram into your software isn’t just a “nice to have” anymore; it’s a strategic must for platforms focused on outreach, CRM, or recruitment. Yet, working with Meta’s official tools is a time-consuming maze of permissions, scopes, and Facebook dependencies. That’s why developers are now turning to solutions that cut through the complexity. If you’re […]
Zeta Global Onboards Nate Yohannes as President of Zeta Data
Zeta Global (NYSE: ZETA), the AI Marketing Cloud, has announced the appointment of Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. A proven leader at the intersection of artificial intelligence and product innovation, Yohannes brings over 15 years of experience spanning senior roles at Meta, Microsoft, and […]
What Works Under the Surface: Speed, Structure, and Strategy
SEO starts at the source, your website’s structure. No matter how refined your content or how defined your audience, poor technical setup will block results. Headers, metadata, speed, and mobile readiness are not add-ons. They are the framework holding everything in place. The same goes for decision-stage content. Without feature pages and direct comparisons, you […]
Global Trends in Social Media Marketing: How Instagram Leads the Way
Social media has transformed marketing. Back in the day, these were platforms that were simply online meeting places, but now, platforms such as Instagram, Facebook and TikTok are incredible tools that big businesses can use to tackle business. Out of these platforms, Instagram has been a leader of these platforms and has great marketing potential […]
Modern Tools for Creative Agencies: Simplifying Ad Payment
The U.S. dollar remains the standard currency for ad payments on platforms like Meta, Google, and TikTok. However, many agencies and large marketing firms are increasingly turning to stablecoins. Stablecoins, such as USDT and USDC, are pegged to the dollar but offer advantages for cross-border payments and contractor or freelancer payouts. Transactions with these coins […]
Adapture Renewables sign three EAPAs with Meta
Adapture Renewables, Inc., a developer, owner, and operator of utility-scale solar and battery energy storage projects, announced yesterday the signing of three Environmental Attributes Purchase Agreements (EAPAs) with Meta to procure 330 MW of renewable energy from three solar projects under development in Illinois and Arkansas. Meta is one of the largest corporate buyers of […]
Freshworks and Meta partners to support companies in improving customer experience
Freshworks Inc., announced that companies around the world have increased customer retention by using Freshworks’ conversational AI bots to automate communication with buyers through WhatsApp, Instagram Messaging, and Facebook Messenger. International companies like MTN Cameroon in Africa, Body & Fit in Europe and The Giving Movement in Dubai have elevated their customer support efficiency on […]
