The GLD Shop, One of the Miami-based, international lifestyle jewelry brand popularized by collaborations with the world’s top athletes and musical artists as well as licensing partnerships with the NBA, NFL, Marvel and others, recently announced partnerships with Subway and Bud Light, the official beer of the NFL, to create custom products for Super Bowl LVII.
“Working with athletes has been a crucial part of building our GLD Gang from the ground up, and collaborating with such massive brands for the biggest sporting event of the year feels surreal. Our vision has always been to inspire others to innovate, work hard, and change the game, and working with Bud Light and Subway to create these truly customized, iced-out pieces has been a next level experience,” said Christian Johnston, Founder and Chief Creative Officer of The GLD Shop.
Designed by Johnston, the Super Bowl LVII Subway Ring is made with 10k gold and hand-set with more than 600 natural diamonds and gemstones, totaling more than 16 carats. Available for viewing at this year’s Super Bowl Experience, the ring will first be worn by some of the biggest names in football before being given away to the top Subway fan and winner of the Subway Series Super Bowl LVII Showdown. Notable ring wearers will include: J.J. Watt, three-time NFL Defensive Player of the Year and former MVP. Tua Tagovailoa, Miami Dolphins quarterback and top-rated passer. Stephen A. Smith, New York Times Best Selling Author and ESPN’s “First Take” host
In contrast, the collaboration with Bud Light produced 15 iced-out dub pendants and chains to be gifted to Super Bowl LVII players. The 3D, life-size Bud Light can pendant and iced chain, clocking in at over 500 grams with 4000 hand-set stones totaling over 200 carats, will be worn by the first-ever brothers to play on opposing teams in a Super Bowl, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs, and their teammates.
GLD, which was founded in 2015 with the vision of inspiring others to work hard, play hard and give back, currently has official licensing partnerships with the NFL, in addition to the NBA, MLB, NCAA and Marvel. Fans of the Eagles, Chiefs, and any other NFL team can purchase official team and Players Association pendants online at www.thegldshop.com.
To celebrate the partnerships with Bud Light and Subway, GLD is also running a giveaway to win two tickets to 2024’s Super Bowl LVIII in Las Vegas.
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