This November, top regional events technology company Evenesis announced the completion of the company’s acquisition of Malaysian tech start-up Txtsy Sdn Bhd, that specialises in fully integrated online and offline events. Since the company started 2 years ago, Txsty has served some of the biggest exhibitions and industry leaders in the region such as the Malaysian International Furniture Fair. The acquisition springs from a goal to offer enhanced business solutions for companies in the region, ranging from internal conferences to large-scale trade shows.
The acquisition of Txtsy allows Evenesis to expand in the region and serve event organisers better through a combination of experience in the exhibition and conference industry that both companies bring to the table. Evenesis now offers a total of 12 digital products and services in event tech, establishing itself as a one-stop centre for event stakeholders through providing a complete end-to-end event management system.
Since its inception, Evenesis has not only offered affordable technology through the Software-as-a-Service (SaaS) model, but also dedicated itself to net zero carbon initiatives. The company has provided companies with ways to not only host wholly immersive events, but to also ensure that events are hosted meet environmentally-friendly standards. Evenesis also prides itself on its unrivalled data and cyber security measures – ensuring that client and participant data is completely protected and never released for marketing purposes.
“This acquisition fills a gap in the Meetings, Incentives, Conferences, and Exhibitions (MICE) or business events industry – allowing us to enhance our virtual, hybrid, and physical event offerings through a combination of Txtsy’s strength in trade shows and Evenesis’ strength in online and offline conferences,” says Ts. Yusno Yunos, CEO and Founder of Evenesis
“Txsty’s founder, SY Chan, noticed a need in the market for efficient tech-enabled registration processes and started his company to provide a solution to that. By merging our technology, we’re able to offer events businesses the help needed to deliver quality experiences and products efficiently and sustainably. SY Chan will join Evenesis as our Business Development Director to work on expanding the business regionally.” added Yusno.
Evenesis plans to significantly increase its regional partners in the next couple of years through its Evenesis Certified Partner Programme (ECPP) that recognizes event partners for their abilities to provide Evenesis solutions and services directly to their customers. The company will also continue to enhance event experiences by integrating machine learning and extended reality (XR) components – eventually leading to integrations with the Metaverse. In 2023, Evenesis hopes to raise funds to enable the company to scale up in the region and globally.
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