Financial Services Industry to get a major booster in form of cloud computing by offering a competitive advantage

Image Credits: - Gerd Altmann/

During the preceding year, diverse banking and financial institutions within UK have thoroughly announced, innovative as well as eye-to-eye latest modernized technological approaches as they are in look out for digitizing in their offerings as well as for restoring their overall networks for digitalized age.

This is hugely significant moment specifically with the conventional banks, that have always struggled hard to maintain a balance between their regulatory as well as legacy tech hurdles with the client base that is closely in lookout for having a better swifter, integrated services.

The Pandemic, however, formed a necessitated for the financial institutions for operating them off-site. This has unlocked access for hosting client-associated data within the cloud, as banks have become one of the mainstreams of passionate adopters of cloud software to simplify being operating remotely.

Rather than giving this as a short-term measure, financial societies are realizing the budding that the data cloud can bargain, in enabling secure and scalable data storage that bids viable benefit.

The transfer from physical stores proposals a glimpse into how the industry is aiming towards digitalized revolution and fast-tracking the move towards off-prem banking. Due to the kindliness of financial data, digital transformation in the industry has been sluggish than in other sectors.

While the industry has undeniably evolved and banks have come a long way in their approach to online and cloud-based banking, large-scale journeys to the cloud have endured a cause of dispute.

The three ways in which this competitive advantage could be achieved are as referred below.

Personalization of Client Experiences

The Cloud offers the firms the prospect for securing in all diverse data forms in a solitary secured position, aiding them for personalization of services for their clients. Via the data utilization, cloud firms have all fused in the governed position for all data types (For an illustration: – Clickstream, transactional as well as third-party) that could consume data from new sources, such as IoT devices.

This in turn drives firms for offering up a 360-degree opinion on the client behaviours as well as preferences from diversified contributions.

A whole clientele viewpoint on how fundamentalist the successful personalized strategy is as it offers up the firms for pin-pointing out huge-valued clients as well as in ensuring up that they have a huge experience with every access points. When the financial service institutions are on verge of utilization regarding the principal data infrastructures, they are not able to obtain real-time vision into client relations, as well as, this issue in vision refers that they are purely unable to offer in the best possible clientele expertise.

Digital banking podiums will ultimately advance to incorporate ML projecting models to power in even more personalized banking conduct. This will only be possible for establishments who effectively tap into the data cloud, as the triumph of ML models will want backing from ever growing volumes and access to datasets, both within and external to an organisation.

The more an association can unearth into client personalization, the better fortified they will be at client retention and remaining viable.

Powering Data Prominence

To ensure FinTechs can endure providing the best possible client experiences, having an acute consciousness of all data available will be the core for these insights. Adopting a cloud data platform that offers the direct as well as secure sharing of data without the difficulty, cost, and risk associated with legacy data warehouses is one such resolution.

With modest, enhanced data sharing, businesses can swiftly and effortlessly add new data products, and get near real-time visions across the business ecosystem on how this is functioning.

Offering a standalone data product to data clients can power in for an extensive revenue. For an illustration: – Financial businesses that amass tick-by-tick stock market data can utilize a cloud data display place to project out a data scheme that they can retail to hedge funds.

A cloud data platform can also diminish the physical exertion and copying that is obligatory with conventional data sharing tools. Instead of substantially shifting data to external clients, enterprises can offer read-only access to a section of their data to any number of data clients via SQL.  By flouting through blocks between unequal data systems, businesses will find new sources of revenue and prospect that they were not accessing previously.


The escalation of digital-initial banks, the amplified accessibility of online services and the ongoing flow in mobile banking all characterize the modern evolution of how clients now interact with their finances. To meet the demands of today’s client, financial establishments will witness in huge assistances in teaming up with other FinServs via the real-time access to data.

For an illustration: – If a client is utilizing a third party FinTech to find a trail on their finances, a financial institution must share statistics with that FinTech association so their clients can access their accounts.

The preceding year, 65% banks and 76% credit unions stated that partnerships with FinTech businesses will be an imperative part of their business strategies in 2020. These statistics characterize an upsurge from 49% and 60%, respectively, associated to 2019, displaying out a clear inclination towards a more open banking landscape. Financial foundations that do not take stages to recover the accessibility of its data risk trailing their clients or losing them to a more supple and cooperative financial institution.

Data alliance can also aid in the progressive instances where investment banks may otherwise have been enforced to hold excess capital. This is because positioning on risk exposures and liquidity is accomplished through nightly communications instead of what could be real-time data sharing through the cloud.

With fully administered, secure data sharing, businesses can also easily govern who views in what and ensure all commercial units and business partners access a solitary and secure copy of their data. Not only does this boost efficiency, but consolidating data into a single source of truth, rather than in separate locations, will enhance the data security.

Data is the essence of the financial services industry. By wandering to and taking the advantage of on the data cloud, businesses can build a future-proofed technology stack that distributes trade dexterity, boosted clientele experiences and data sharing competences. Ranking these digital-initial experiences for clients will guarantee financial establishments have a competitive edge that they were not utilizing them prior to the pandemic, and remain for the progression that has been transformed in digital revolution more roughly across the financial services industry.


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