Franklin Madison Acquires Direct Marketing Agency SeQuel Response

Robert Dudacek, President and CEO of Franklin Madison. Source

US based Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of US headquartered direct marketing agency, SeQuel Response.

The addition of SeQuel Response will accelerate growth for Franklin Madison and its agency services division, FM Engage, by strengthening its services, capabilities, and team.

“SeQuel Response is a fantastic company with a strong reputation for delivering results for its customers through data-driven direct response campaigns,” said Robert Dudacek, President and CEO of Franklin Madison. “We look forward to increased opportunities for the combined business as we continue to expand our services to more companies.”

As a Franklin Madison company, SeQuel Response will be amplified with greater resources and the flexibility to pursue initiatives that are beneficial for the agency and its clients.

“After many years of growth, SeQuel Response is excited to partner with a reputable industry leader like Franklin Madison that shares our company values,” said Jay Carroll, Co-Founder and CEO of SeQuel Response. “We take pride in our commitment to our clients and to staying on top of a rapidly-changing industry. Franklin Madison shares this philosophy, and today’s combination will not only further our commitment to clients, but also strengthen our ability to innovate in the future.”

“This acquisition is a major milestone in the growth and expansion of Franklin Madison and SeQuel Response,” said Rick Bennet, Executive Partner of Mill Point Capital and Chairman of the Board of Franklin Madison. “It will create greater market opportunity and enhanced value to their customers and partners.”