The green tea market estimates a market value of USD 5.48 billion from 2021 to 2026 as per the latest market report by Technavio. In addition, the report projects the market to progress at a CAGR of 5.99%. 36% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the green tea market in APAC.
The growing accessibility to green tea products through organized retailing is one of the key drivers supporting the green tea market growth. Convenience products such as RTD green tea powders and blends are predominantly sold by large and organized retailers as manufacturers in the market who distribute their products primarily through them. Supermarkets are one of the major distribution channels that supply nutritious, convenient, and affordable food and beverage products.
Innovative flavor combinations and packaging innovations are the key green tea market trends that are contributing to the market growth. Increasing awareness about the health benefits of the consumption of green tea all over the world has increased the consumption rate and demand for green tea products, which, in turn, has also led to growing competitiveness in the green tea sector.
To fulfill this growing demand for green tea products and cater to the changing taste styles and consumer preferences, vendors have started launching variants with innovative combinations. Such initiatives are expected to propel the green tea market growth during the forecast period.