Holoride announces its completion of Hyundai Motor Group’s ZERO1NE Accelerator

holoride, the company advancing the future of in-vehicle entertainment, announced recently its completion of Hyundai Motor Group’s ZER01NE Accelerator, an open innovation platform that facilitates collaboration among startups and Hyundai’s internal teams in various business sectors.

The ZER01NE Accelerator discovers valued startups and develops strategic usage possibilities of their innovative technologies. holoride represents one of the European startups and was the only German startup to complete the accelerator program in 2021.

“Completing the ZER01NE Accelerator Program marked a critical step forward in bringing our in-car media technology to consumer vehicles this year,” said Nils Wollny, CEO and co-founder of holoride. “It was an honor working alongside the teams at Hyundai to complete the tech feasibility for our project, which was no small task given lockdowns and navigating setbacks due to the pandemic. This program allowed us to devote even more resources to developing holoride’s manufacturer-agnostic solution, and we’re extremely grateful for the opportunity.”

holoride worked closely with the Group and Hyundai CRADLE in Berlin to complete the ZER01NE Accelerator. Hyundai CRADLE is the Hyundai Innovation Center and Corporate Venture Capital. Its mission is to strengthen the Group’s core mobility business and expand into new and adjacent markets to enhance transportation on and off the road. Target technologies include mobility services, smart cities, artificial intelligence (AI), renewable energy, and robotics.

As the only German startup to be selected for the competitive program in 2020, holoride is said to represent a growing number of European startups making waves in the global tech and automotive industries.

“It’s been an exciting journey to see holoride’s project for ZER01NE from start to finish,” said Edvin Eriksen, Head of Hyundai CRADLE Berlin. “holoride has the potential to shape not only in-car entertainment and gaming, but also the way we think about immersive formats for remote work and education. The global pandemic demonstrated the importance of flexible remote learning and productivity options that allow us to learn and work from anywhere whether we’re in our homes or on the go.”



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