iVitaFi announced Jay Roche has joined the company as Vice President of Healthcare Sales. iVitaFi is a leading US-based provider of patient financing and payment solutions for hospitals and health systems. The company is impacting the patient finance world by helping patients pay for their healthcare bills while helping providers increase their cash flow and improve patient satisfaction.
As VP of healthcare sales, Jay will lead all sales efforts that drive growth for the company. He has over forty-years of experience in healthcare product, management, decision support and all aspects of healthcare sales. Jay previously held executive-level roles with companies such as McKesson (HBOC), ClaimTrust (Craneware) and Allscripts. He has over 17 years of experience in healthcare revenue cycle, including 3 years in the payer space with Zix Corporation and DestinationRX. Before joining iVitaFi, Jay spent 8 years as a sales leader in the Northeast for CommerceHealthcare and in the Midwest/Atlantic states for ClearBalance HealthCare. He brings unique knowledge on both recourse and non-recourse patient financing programs and has a proven track record of helping health systems unlock the value in their revenue cycle – resulting in improved financial outcomes.
“We’re intently focused on aligning our services to the unique needs of our hospital partners and their patients,” said Greg Falconer, iVitaFi CEO. “With Jay’s long history of working with providers, he is especially well-suited to help us deliver on our mission,” he added.
Interested to gain more information on the healthcare industry? Then please read:
Apollo Hospitals signs MoU with Eclipse Group
China approves the use of ferinject to treat adult patients with iron deficiency
Werfen acquires Immucor to expand portfolio of Specialized Diagnostics solutions
