KBZ Bank CEO Zaw Lin Aung Discusses the Bank’s Focus on Service Leadership

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Zaw Lin Aung KBZ Bank CEO

KBZ Bank, Myanmar’s largest privately-owned bank, is on a transformation journey spearheaded by Zaw Lin Aung, who was appointed as its new CEO in April 2022.

An experienced banker who has served various leadership roles at KBZ Bank since 2015, Zaw Lin Aung is a true visionary who has pioneered new ways of financial inclusion in the country, including as a founding member of the mobile wallet platform KBZPay, which has facilitated 1.42 billion transactions since it was launched in October 2018.

On top of his contributions toward the development of Myanmar’s banking sector for over a decade, he is also serving as Chairman of the Myanmar Credit Bureau.

KBZ Bank, with 40 percent market share and the largest branch network in Myanmar with more than 500 branches, is working towards continuous service improvement to drive its twin mission of bringing 100% financial inclusion in the country, and becoming Southeast Asia’s leading bank in customer service.

“In today’s business world, companies are placing greater emphasis on developing a customer-centric culture to compete, build loyalty and achieve sustainable success. We believe that attaining service leadership is about putting the customer at the center of a business’s efforts, from product development to marketing and customer support.

We have set in motion our plans to improve all aspects of customer service, from providing access to global-standard digital banking services and addressing gaps in the customer journey to optimizing workflow and streamlining processes so that frontline employees can serve customers more efficiently,” shared  Zaw Lin Aung.

KBZ Bank is driven by three values – Metta, Thet Ti, Virya – loving kindness, perseverance and courage, which serve as inspiration for the bank’s workforce to serve its customers better.

“A central aspect to our transformation has been nurturing home-grown talents to become the professional bankers as well as the finance leaders of the future. We have built an incredibly strong team of individuals, all experts in their field, who have been challenged to ensure that KBZ Bank delivers best-in-class customer experiences,” added Zaw Lin Aung.

KBZ Bank was awarded “Best Bank in Myanmar 2022” by World Business Outlook for its achievements as a leader of Myanmar’s banking industry.

Article received on Mail from KBZ Bank

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