Vintage Wine Estates, Inc., one of the top wine producers in the U.S., yesterday announced the appointment of Ryan Watson as Chief Marketing Officer (“CMO”). Mr. Watson joins VWE with nearly 20 years’ experience in global, data-driven, consumer-oriented marketing and transformational strategies in both B2B and B2C verticals across a variety of industries. He will begin his duties on January 16, 2024.
As VWE’s CMO, Mr. Watson will lead the effort to drive consumer- and demand-centric thinking across the enterprise with responsibilities for insights, data & analytics, brands, innovation and portfolio management, DTC and digital strategy as well as design, public relations and communications.
Seth Kaufman, President and Chief Executive Officer Vintage Wine Estates, commented, “We are thrilled to welcome Ryan to our executive team to lead our efforts in creating a consumer-focused enterprise that can deliver sustainable growth. We expect him to be a significant contributor as we measurably simplify the business and our business model. Ryan’s significant knowledge in data driven analysis will help to develop capability within the business for deeper understanding of market dynamics, consumer behavior and emerging trends. We believe this will prove valuable as we craft a consumer-centric portfolio strategy grounded in relevant and desirable brands that create a virtuous cycle across physical retail, on-premise, eBusiness and on-site visitation to optimize the cost and impact of customer acquisition. We are making progress with our Five-Point Plan as we look to reduce costs and monetize assets to pay down debt, while concurrently developing a robust strategy that reimagines the future for VWE to create long-term shareholder value.”
Mr. Watson joins Vintage Wine Estates from Boston Consulting Group (“BCG”) where he was a Partner focused on digital, growth and marketing topics in a range of consumer industries. A core area of focus was the commercialization of an integrated marketing measurement and activation offering leveraging advanced analytics and AI. Prior to BCG, Mr. Watson had a unique career path spanning Amazon, Kraft Heinz, Tesco, and two high-growth consumer companies. During his rapid ascent in challenging and increasingly senior roles, Mr. Watson established a track record of delivering growth, increasing market share, and driving profitability while building high-performing, customer-centric organizations. Mr. Watson began his career at Goldman Sachs & Co., where he advanced from Analyst to Vice President, and subsequently first joined BCG earlier in his career. He earned his B.A. in Economics at Princeton University and is a CFA charterholder.
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