What is Backlinking and why you need it for your website

It’s a common term thrown around when it comes to SEO. However, actually understanding what it means and how it can help your website’s ranking is a different story. Many advertising agencies will promote it to you without a clear explanation of what it actually means.

If you’re looking for better knowledge when it comes to backlinking, you’ve come to the right place. Keep in mind that other aspects such as good SEO website content are also needed to reach the top of Google.

What are backlinks?

To keep things simple, Backlinks are hyperlinks from one page to another.

Google and other search engines look at the number of websites backlinking your page, and the more quality links you have, the higher you will appear in the search engine rankings.

Why do you need them?

The more backlinks you have when it comes to your website will change where you are positioned on Google’s ranking. Although, not every backlink has the same impact. For example, websites that have been classed as ‘high-authority provide a greater increase than ones that haven’t.

The results are relatively quick once Google has crawled a page that includes your website on it. That’s why many focus on this method to get their site ranking high on search engines in a short amount of time.

Are there different types of backlinks?

Backlinks are graded on quality. The higher quality backlinks you have, the higher up in the rankings you will go.

But what is the difference between a high-quality backlink and a low one?

If your website gets backlinks from a high authority website that is in some of the top positions in the search rankings, you would be favored by google much more than if you had 1,000 backlinks from lower authority websites.

But it doesn’t stop there. There are other ways that you can get high authority backlinks:

  1. One way to get valuable backlinks is if the website doing the backlinking has included your target keywords in the link to your site. Google will notice the connection between these keywords and your site, and rank your business higher based on these keywords.
  2. Another way is through do-follow links. Search engines routinely ignore any links which contain nofollow and so will not count in the search engine rankings. Ensure all backlinks are do-follow to be able to get the best out of the backlinks and overtake your competitors in the search rankings.

How to build your backlinks

It’s worth mentioning that it is against Google’s terms and conditions to exchange money for backlinks. Therefore, you need to get creative.

One suggestion would be to create a blog post free of charge for a website with high authority and ask them if you can put your site’s link in it. This way both parties are benefiting and you’re abiding by Google’s rules.

What websites are good to get backlinks for?

The general rule is to find sites that are closely linked to your industry. Relevance is key. However, there is still a little more to it than that. To prevent wasting time when you could be focusing on other aspects of your business, it’s best to let a professional help out.

If you want to read information related to backlinks, then please read:

Digital Marketing Tips for Small Businesses


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