What’s App’s Enhanced Feature

Photo by Rachit Tank on Unsplash

Nobody Frighted more from this saga than WhatsApp – prompting them to buy over the first pages of the biggest newspapers in India. This move may seem like a desperation play. What it does definitively point to is that Whatsapp is an extremely powerful and influential organization. And by infamous association, its parent company Facebook is too.
WhatsApp is currently facing a trust crisis after updating its terms of use and privacy policy, primarily to expand on its practices around how WhatsApp business users can store their communications.

This update raised concerns for the many confused users who are afraid that the content they send and receive on WhatsApp will no longer be private. Indeed, a pop-up has been notifying users that as of February 8th, the app’s privacy policy will change and they must accept the updated terms to keep using the app.

Your most private and sensitive data on WhatsApp, your messages, continue to remain private to you and the people you communicate with; messages are end-to-end encrypted as they’re sent—only you (sender) and the other side of each message (receiver) can decrypt its content.

Even WhatsApp has no means of accessing the content in transit, while the messages on your phone are protected by the security of your device. Instead, the new privacy changes sought to provide further transparency in how Whatsapp collects and uses data when it comes to messaging a business.
WhatsApp has clarified that some businesses might need to use the secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts.


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